For those not experts in architecture or graphic design, understanding what architectural visualization entails can be challenging. It might seem like a novel concept to many. However, within the real estate sector, architectural visualization is widely prevalent and immensely useful.
The application of marketing in real estate is no longer unfamiliar, with numerous options such as television, online newspapers, social media, etc., allowing businesses to promote and distribute their products to customers. However, as technology continues to advance, applying specific technologies like architectural visualization into products/services that companies wish to introduce to the market represents a groundbreaking step. Join us in reading today's article from EZ Viz to gain a deeper understanding of the various forms of this innovative approach.
I. Types of Architectural Visualization products:
3D rendering:
Marry Land Quy Nhon - Quy Nhon
1.1. Advantages:
Using 3D rendering to create images is one of the effective solutions that architecture and real estate companies use to achieve their goals due to its outstanding advantages.
1.1.1. Cost-effective:
One of the benefits of 3D rendering is its cost-effectiveness. Currently, 3D rendering is considered less expensive compared to other options such as film/TV commercials or interactive products. In terms of cost, a 3D modeling studio typically offers rendering options at affordable rates (inclusive of taxes and equipment costs) compared to more expensive alternatives. Using 3D rendering to create static images is often the most feasible option for small companies or those with limited budgets.
1.1.2. Quick completion time:
Producing static images for a real estate project is usually straightforward and light work for visualization companies. This is because static images require minimal software processing and execution team efforts. Therefore, the completion time for image-based products is relatively fast, making it a preferred choice for small projects that require a few images within a short timeframe.
1.2. Disadvantages:
However, alongside its benefits, using static images in architectural visualization also has some weaknesses.
1.2.1. Limited customer attraction
Despite the ease of quickly producing images at low costs, modern architecture and real estate companies no longer prioritize this type of visualization. They prefer using other solutions such as 3D animation or interactive media. A brief video showcasing a project is more likely to attract and engage customers compared to static, dry images.
2. Video (Animation/TVC):
2.1. Advantages:
Certainly, promotional videos for products/projects are among the most popular forms of architectural visualization in the industry today. Most real estate/architecture companies opt for this type because of the significant benefits it offers.
TVC Horizon Bay
2.1.1. Maximum realism
3D videos provide a vivid and captivating experience, allowing viewers to explore architectural designs in the most realistic way possible. This enhances interactivity and helps stakeholders visualize the project more vividly. 3D animation effectively communicates design concepts and architectural ideas that may be difficult to understand through static images or technical drawings.
2.1.2. Meets customer needs
Through 3D videos, customers can gain a clear understanding of the project they are investing in, thereby feeling satisfied and confident. In other words, 3D videos bridge the gap between architects, clients, and contractors, ensuring everyone understands each other's ideas.
2.2. Disadvantages:
Despite being highly regarded in the architectural visualization industry, 3D videos still come with drawbacks.
2.2.1. High production cost
Creating high-quality visuals in a 3D video undoubtedly requires significant investment in software tools and a professional team. This can incur substantial costs, especially for small companies or projects with limited budgets.
2.2.2. Time-consuming process
Producing detailed and lifelike animations can be time-consuming. The modeling and editing processes, especially for critical projects, can take a considerable amount of time, posing risks of project delays.
3. Interactive
3.1. Advantages:
This is a rather unique type of visualization that is gaining popularity in many projects both within Vietnam and internationally. Let's look at some of the advantages of this special type.
3.1.1. Uniqueness
While other types are typically viewed through a computer screen, interactive visualization allows customers to experience the project in the most realistic way possible, providing a unique feeling as if they are living in the project. Virtual tours can become a trump card in real estate marketing, as potential customers are highly likely to be attracted by this proposition.
3.1.2. Valuable information
Most projects can be introduced or explained to customers numerous times, and they might only be able to imagine a little bit. However, a panoramic view (or a virtual tour) is worth a thousand words—when customers see it once, they almost immediately understand what they will be getting. Potential buyers or investors will have the opportunity to see with their own eyes what they are investing in and be certain about the outcome.
3.2. Disadvantages:
However, the interactive type also faces some drawbacks.
3.2.1. Expensive cost
Virtual Reality (VR) is a service that requires substantial resources. To view a virtual real estate tour in VR, one needs special glasses and sometimes even controllers or a few high-performance projectors.
3.2.2. Not suitable for small projects
Using VR for a large project like apartments in a skyscraper, a residential complex, villas, or commercial real estate is a cost-effective solution. However, for a small individual project, it may not bring commercial benefits. Therefore, this type of product is only recommended for significant projects due to its high cost.
II. Choosing a reputable visualization service:
Based on interviews regarding the criteria for selecting a reputable visualization contractor in Vietnam, the most important criteria mentioned can be summarized as: Output Quality, Aesthetic Sense, Technical Foundation, and Customer Care.
Output quality:
A completed product must be created from two factors, namely the foundation of the team and the production process. The team needs to have extensive knowledge of the unique aspects of real estate products, preferably having formal training in architecture or fine arts.
100% of EZ VIZ’s production staff have graduated with formal training in architecture and arts.
Regarding the production process, each process should be fully designed for various scenarios so that even new members joining the team for the first time can complete a product meeting quality standards. The product should always ensure a high degree of realism, from the smallest details to the broadest views, helping customers easily visualize and assess the project comprehensively
New staff at EZ VIZ can quickly join in the project workflow.
2. Aesthetic sense:
Aesthetics should be consistent to ensure that products are not only technically accurate but also visually appealing and attractive to customers. To achieve aesthetic harmony, it is essential to have image direction experts with broad knowledge to understand the unique characteristics of different projects such as apartments, resorts, and urban areas. This enables the creation of modern and unique products that are also refined and creative. Additionally, listening to and understanding the customer's ideas is equally important, to convey the unique aesthetic elements of each project authentically and vividly. You can feel the harmonious aesthetic sense through the images of the Novaworld Mui Ne project by EZ Viz architectural visualization service.
Novaworld Mui Ne - Mui Ne
3. Technical foundation:
The technical foundation of architectural visualization firms should be built on the most modern and advanced technology, ensuring high performance and superior quality for each project. A reputable architectural visualization company always makes substantial investments in high-configuration computer systems, equipped with powerful graphics cards and high-speed processors to handle complex tasks during the visualization process. A strong and modern technical foundation not only optimizes the workflow but also ensures that each output meets the highest standards of quality and accuracy, from small apartment projects to large-scale urban developments spanning hundreds of hectares.
EZ Viz's state-of-the-art computer systems
4. Customer care:
Typically, real estate products differ in aesthetic preferences from one customer to another, so being enthusiastic about helping with adjustments and readily supporting customers throughout the project process is crucial. In addition to supporting customers, those responsible for customer care need to have a deep understanding of real estate visualization products and be formally trained in marketing theory to fully grasp customer needs and accurately convey their desires. This allows them to provide the most optimal and suitable solutions. It is the dedication and professionalism in customer care that has helped many businesses build trust and long-term relationships with numerous clients, affirming their position in the field of architectural visualization.
Weekly training sessions by the Director for EZ Viz's customer care staff
To learn more about the application of architectural visualization in real estate marketing campaigns, readers should seek out professional and prominent visualization firms in the market like EZ Viz.
For more information, please contact:
EZ Viz Co., Ltd.
Address: Hanoi City, Vietnam, 10000
Hotline: +84 85 500 3520
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