As the economy grows, it drives the strong development of the real estate industry, with thousands of projects launching annually, solidifying the sector's position on Vietnam's economic map. However, how can we access and choose from many projects when geographical distance and time constraints seem to be invisible barriers?
This challenge has led to the emergence of various creative solutions for the real estate industry, most notably real estate visualization. Advertising through flyers, open-house events are familiar concepts to us. So what is real estate visualization? What makes it unique and innovative? Is it expensive to acquire this service?
What is Real Estate Visualization?
Real estate visualization is the rendering and depiction of various angles and detailed components of an object to effectively convey its aesthetic value and comprehensive content. Visualization is particularly widely used in marketing due to its ability to provide visual representation. Architectural visualization products not only help convey design ideas clearly and vividly but also serve as a powerful tool in advertising and marketing real estate projects.
Thanh Long Bay - Nam Land
2. The Role of Real Estate Visualization
From the successes of projects implemented by EZ VIZ, real estate visualization creates a comprehensive interaction of light, environment, materials, textures, and colors when the design is completed.
Visualization plays a crucial role not only in the display and introduction of products/projects but also in convincing customers through simulated design images or animated videos.
However, real estate visualization is not simple. Turning dry drawings and numbers into realistic and vivid renderings requires a tremendous amount of time and meticulousness. Beyond making buildings, corners, and interiors look more realistic, real estate visualization requires visual artists to stay close to reality, understand materials and lighting, analyze spaces, construct perspective scenes, and have a good sense of composition.
3. What is needed to produce an animation product?
The process of producing an animation product is a harmonious combination of creativity and technicality, starting from the initial idea, through detailed design stages, and ending with product completion. Each step in the process demands accuracy and the collaboration of many experts to ensure the product achieves high quality and aesthetic appeal.
Idea development: Define the purpose of the animation product, targeting the intended audience and conveying key messages about real estate. To create a high-quality image, it is essential to have a well-defined idea that maintains consistency throughout the technical process.
Modeling: The backbone of the design, it demonstrates structure, accuracy in scale, the ability to materialize the product, and is the physical core of the rendering process. Modelers are typically artists with strong modeling skills and a deep understanding of object scaling.
Texturing: This stage requires sensitivity, aesthetic sensibility, and the ability to apply new materials. It is often handled using software like 3D Max and Photoshop.
Lighting: Set up lighting to simulate the model as realistically as possible. Imagine placing the model in a physical environment and illuminating it. All lighting scenarios are simulated using physical parameters, including reflection, color influence, weather conditions, and time.
Rendering: Use high-resolution image rendering software such as Corona, V-Ray, 3Ds Max, etc. Rendering times can range from a few seconds to several hours or even days.
Testing and adjustment: Review the animated product and make necessary adjustments to ensure it meets quality standards and initial objectives.
Creating an animation product varies depending on whether it is an image or a video, each requiring a different approach. However, all must go through a standardized process as outlined above. To understand more about this process and how real estate TVC projects are executed, please read the article
For more information, please contact EZ VIZ at:
Hotline: +84 85 500 3520
Address: Hanoi City, Vietnam, 10000
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